A good number of businesses are now taking advantage of what the internet has to offer. They are leveraging the power of e-commerce to reach and provide services to the modern consumer. Unfortunately, the online customer whose searching for an individual item on a company’s website is mostly invisible to the enterprise. There is a need for a site to be integrated with a visitor tracking software so that service providers can be able to deduce useful analytics from their websites.
Why does a company need a visitor tracking software?
For a company to tailor its products and optimize its service delivery, it has to have access to useful analytics such as what customers frequently search for, what time do most customers access the firm’s website and the location of the customers.
Website visitor tracking is essential in e-commerce. The results of a visitor tracking software are part of what we call web analytics. Web analytics is the collection, quantification, and recording network information for purposes of understanding online consumer behaviors and enhancing the customer experience on a website based on those web analytics. The information and resources at Clickback can provide you with additional insights.
What is lead generation?
Most people who end up on a company’s website have an interest in knowing more about the enterprise and are potential customers of the business. Lead generation is the process by which website software identify and convert visitors to a website into a lead. A Lead is any site visitor who has expressed an interest in the services or products of a given firm.
A piece of software known as a lead generator is used in identifying web visitors who have expressed interests in the products and services of the company. The software then collects visitor information such email address, IP address, social media accounts and geographical locations. This information is then used to customize marketing depending on each client’s interests.
A lead generation software can direct website users to Landing pages that provide more information on the company’s products and services. With follow-up services such as emails and social media marketing based on the customer information gathered, clients can start warming up to a given company.
The power of web traffic information
Most businesses that do not exceed their revenue projections have one thing in common; they do not have useful customer information. With these information, a company can optimize their products and online customer experience to achieve more in sales.
With more features such as tracking of click-through and drill down, web analytics can show the sites which drive traffic to a company’s website. A business can then work to optimize their visibility on this sites that drive traffic to their site.
Web traffic information is usually represented on graphs and charts to provide trends and information at a glance.